Bringing the best in men’s and women’s lacrosse action to our innovative network’s programming slate
October 21, 2021 (HANOVER, MD) — A historic agreement will rapidly expand and promote lacrosse worldwide.
Next Level Sports & Entertainment, a premier provider of live sports and entertainment programming, and Nation United, an elite lacrosse club focused on promoting inclusion and equality in the world of sports, have entered into a first-of-its-kind rights agreement.
This agreement will bring exclusive programming and marketing opportunities—including games, summits, and player profiles—to the network. Next Level will produce and distribute this exclusive Nation United content for our linear and digital platforms.
This historic partnership makes our network the best place for viewers to see Nation United’s elite-level men’s and women’s high school and collegiate lacrosse athletes and learn about their stories. We have implemented the perfect pairing to increase awareness and diversity throughout the sport of lacrosse and provide a solid platform to represent underserved athletes, families, and communities.
“The sport of lacrosse is one of the fastest growing sports in the world, and it’s near and dear to me. We are ecstatic that Next Level is the distribution partner of Nation United content through our global sports network,” said Next Level CEO André Gudger. “Their themes and messaging about diversity and inclusion are a perfect fit for us. We are honored to spotlight the amazing action and stories from these elite athletes for audiences around the world.”
“This partnership will provide a springboard to diversifying an amazing sport,” said Nation United CEO Tommy Stallworth. “We want young African American, Asian, Hispanic, and other non-majority athletes to be able to turn on their televisions and see players that look like them and talk like them playing at the highest levels. Next Level will provide a platform that allows us to continue to represent those underserved communities within the lacrosse world.”
For more information about Nation United, visit https://nationunitedlc.com.
For more information about Next Level Sports & Entertainment, visit https://nlse.com. Find us on Twitter and Instagram (@itsnxtlevel).
About Next Level Sports & Entertainment
Next Level Sports & Entertainment is an innovative content platform and premier provider of live sports and entertainment. As a global sports network, we feature innovative and unique programming that appeals to sports fanatics in all markets. We build technologies that empower our programming, including international professional basketball, elite-level lacrosse, and other live college and professional sports. We offer an integrated cable and digital platform that enables unique insight, analysis, and documentaries. Next Level showcases stories and achievements that promote athletes, teams, sports, programs, and communities.
MEDIA CONTACT:
Next Level Marketing & Communications Team
